yayness, i've just noticed that one of he new brands that online retailer ASOS sell is the lovely Jack Wills. Now jack wills is one of these brands that seem to stir up some contriversy, in the fact their target market is primarily posh upper-middleclass ''uni types''. Strangly enough thouygh it is one of these labels without fail you see knocked up on every knock off market stall. In fact it is a very chavvy brand these days, with some right riff-raff wearing jack wills hoodies.
So why do i like this brand then? as i fall in neither of the above catogries. Quite simply, i love the simple countryside elegance of their heritage pieces, its all brogues, tweed and simple basics which i love. For example the Phesant jumper below, it ooses country charm. At £90 its not cheap but it looks lovely.
